EMOTIONAL ARCHITECTURE: HOW TO EVOKE NEW EMOTIONS THROUGH ARCHITECTURE

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EMOTIONAL ARCHITECTURE: HOW TO EVOKE NEW EMOTIONS THROUGH ARCHITECTURE

Architecture has always been a form of cultural, functional, and artistic expression.

However, in recent decades, a movement has emerged that goes beyond the physical and aesthetic to focus on the human experience: emotional architecture. This concept suggests that the spaces we inhabit can and should be designed to evoke specific emotions in their users, enhancing their well-being and quality of life. But how is this achieved? What elements must an architect consider to ensure that their design not only serves its practical function but also evokes emotions in those who live in it? In this article, we will explore the principles behind emotional architecture and how its application can transform our relationship with the spaces around us.

The Impact of Spaces on Our Emotions

Oficinas Radio Bilbao – AV Arquitectura

We live in a world where we spend most of our time indoors, whether in our homes, offices, shops, or recreational spaces. It’s only natural that these places influence our mood, productivity, and overall well-being. Various studies have shown that the physical environment can affect our mental health, trigger stress, or promote relaxation. In this sense, emotional architecture focuses on understanding these interactions and using design to generate positive emotional experiences.

For example, a well-lit space with abundant natural light can reduce stress and improve mood, while a dark and enclosed environment can generate feelings of oppression or anxiety. Likewise, the arrangement of furniture, choice of materials, colors, and textures play a crucial role in creating sensations. Emotional architecture goes beyond mere functionality, connecting with the deep emotions of those who interact with the space.

Context as an Emotional Catalyst

One of the first aspects that architects must consider when designing for emotions is context. Emotional architecture cannot be imposed; it must arise from a deep understanding of the place in which it is inserted. This includes the physical environment, but also the cultural and social surroundings. A building that respects and responds to its surroundings will have a greater capacity to generate an emotional connection with those who inhabit it.

Arquitectos Eduardo Martín Martín y Olympia Martín Gómez

For example, in a historic city, a design that dialogues with the local heritage, using materials and forms that recall the past, can evoke nostalgia and a sense of belonging. On the other hand, in a natural setting, the use of organic materials and soft shapes can evoke a feeling of connection with nature and tranquility. Context not only provides the tools for design but also enriches the emotional experience of the users.

Forms, Materials, and Emotions

 Amusement Logic

The architectural language has a unique ability to evoke emotions through forms and materials. In this sense, the choice of these elements is crucial for emotional architecture. Curved shapes, for example, are often associated with sensations of softness and safety, while straight lines and sharp angles can convey a sense of dynamism or even aggression.

Materials also play a fundamental role. Exposed concrete, often associated with Brutalist architecture, can evoke a sense of coldness and robustness, while wood or natural stone tends to generate feelings of warmth and connection with nature. An architect who seeks to design for emotions must be able to anticipate how each choice in terms of form and material will affect the emotional experience of the user.

Space Flow and User Experience

A space is not only experienced through its static appearance but also through movement and interaction. In this sense, emotional architecture also concerns itself with the flow of spaces and how users move through them. A good design should gently guide people through the space, generating a feeling of naturalness and ease in the journey.

 Amusement Logic

Architects can design spaces that invite exploration or, conversely, promote introspection and stillness. For example, open spaces with panoramic views can evoke a sense of freedom and expansion, while more intimate and enclosed corners can generate feelings of security and privacy. Balancing these two types of experiences is essential for creating an emotionally enriching architecture.

Personalization of Spaces

One of the great advances of emotional architecture is the idea that spaces should not be generic but should be adapted to the emotional needs of the people who inhabit them. This implies customization in design that can range from the arrangement of spaces to the smallest details, such as colors or materials.

In this sense, emotional architecture recognizes that not everyone experiences emotions in the same way and that what may be relaxing for one person may be stressful for another. By offering options for personalization, architects can create environments that resonate with the individual emotions of users, generating a deeper and more meaningful experience.

Functionality and Emotion: An Essential Balance

Although emotional architecture places a strong emphasis on creating emotional experiences, this should not come at the expense of functionality. At the end of the day, a building is still a space that must meet certain practical functions. The best designs are those that strike a balance between emotion and functionality, allowing the space to be not only beautiful or inspiring but also efficient and suited to its purpose.

For example, a house can be designed to generate a sense of calm and serenity, but it must also be functional in terms of space distribution, storage, and energy efficiency. Similarly, a hospital may have a design that promotes calm and emotional recovery, but it cannot overlook crucial aspects such as accessibility or hygiene.

The Importance of Human Connection

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In an increasingly digitalized and fragmented world, emotional architecture also plays an important role in promoting interaction and human connection. Well-designed spaces can facilitate encounters between people, generating a sense of community and belonging. This is especially relevant in urban environments, where loneliness and isolation are becoming increasingly common.

Architects can design spaces that promote social interaction, such as common areas, plazas, parks, or meeting spaces. By doing so, they are not only improving the functionality of the space but also its ability to generate positive emotions, such as joy, a sense of belonging, and collective well-being.

Emotional Architecture in Practice

In practice, emotional architecture is already being implemented in numerous projects around the world. From hospitals that seek to reduce patient anxiety through warm and welcoming design to offices that promote creativity and collaboration through open and naturally lit spaces, emotional architecture is proving its ability to improve people’s quality of life.

A notable example is Japanese architect Tadao Ando, whose use of natural light and minimalist materials creates spaces that inspire a deep emotional connection. Ando uses architecture not only to solve functional problems but also to generate sensory and spiritual experiences, turning each building into a work of art emotionally resonant.

Conclusion

Emotional architecture is not a passing trend but a natural evolution of the architectural discipline that recognizes the power of spaces to influence our emotions and well-being. By integrating context, flow, personalization, functionality, and the promotion of human interaction, architects can create environments that not only meet our physical needs but also our emotional aspirations.

Ultimately, emotional architecture invites us to reimagine our relationship with the built environment. It reminds us that spaces are not mere inert structures but powerful tools to improve our quality of life, strengthen our relationships, and enrich our human experience.

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